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Marketing III - School Store Operations
This class is designed to provide students with vocational training in the marketing (sales, retail, wholesaling, management) area. Major units of instruction include communications, display, human relations, mathematics, merchandising operations, product and service technology. Instruction in current marketing techniques is utilized with hands-on experience in the school store. Through individualized projects, students are given the opportunity to develop skills in management decision making, visual merchandising, advertising, product and service technology, economics, selling, and computer literacy in marketing.
Advanced Section: Marketing IV - School Store Management
This program is available to students attending John Glenn and Wayne Memorial high schools during day hours only.
Specialized Equipment:
- Video tape equipment
- Esper computerized cash register
- Apple computers
- Price marking equipment
- Print/display calculators
- Mannequins
Occupational Options:
- Salesperson/sales clerk
- Stock person
- Cashier
- Assistant buyer
- Advertising trainee
- Receiving clerk
- Display assistant
- Restaurant marketing/management trainee
Skills Taught:
- Selling/cashiering
- Pricing/buying
- Inventory control/stock
- Advertising techniques
- Display construction
- Receiving/checking
- Management techniques
- Computer literacy
- Customer service
- Entrepreneurship
- Human relations
"The real strength of vocational education lies in its ability to motivate students."
Source: National Commission on Secondary Voc Ed., The Unfinished Agenda